It's been said that a potential client is twice as likely to keep up with your business card if it's in full color instead of just one or two colors. If it's a unique or interesting business card design it's even more likely that they will show the card to their friends and family. It used to be that full color business cards were very expensive, over $200 for a set of 1000 cards, however today the pricing has come way down due to online competition. That being said keep in mind that all full color business cards are created equal.
To make sure you are getting a good sturdy card that will hold up and have a nice feel without feeling flimsy when held make sure the cardstock your business cards are being printed on is at least 1oolb cardstock. This will make for a nice thick, and durable card. You've probably seen the ads all over the place for 250 FREE BUSINESS CARDS! But the truth is a lot of the sites offering free business cards aren't printing them on decent cardstock and the seem very flimsy. If you read the fine print you will find that their fine print will appear on your business card, that's right the card may be free but you are advertising for the printer whether you like it or not.
